At the Data Driven Drilling & Production Conference, Chris Fair focused on the challenges and potential pitfalls in the implementation of automated production and reservoir surveillance systems in the oil and gas industry. This presentation critically examines the industry’s tendency to get caught up in buzzwords and sophisticated technologies without a fundamental understanding of the underlying physics. The presentation emphasizes the importance of meaningful data interpretation, effective decision-making, and the need for a shift in organizational culture and decision-making processes to benefit from technological advancements truly.